Swiftmile + Vugo Partner Up for OOH Experiential Campaigns
Swiftmile, the pioneer in light electric vehicle charging, partners with Vugo, an innovative advertising company that provides a highly targeted ad platform by collaborating with the rideshare industry.
Ranging from digital advertising to experiential marketing, Swiftmile and Vugo have created a unique and versatile partnership in the out of home advertising space. “We truly believe that rideshare advertising is an emerging part of the OOH ecosystem.” said Joel Martin, Swiftmile’s VP of DOOH. “Both our Swiftmile experiential event stations and our permanent DOOH network can serve as hubs where riders can engage with a brand before jumping into an immersive ride experience with Vugo.”
The partnership’s advertising placement aspires to give media buyers the maximum amount of reach on their ads. Not just at point A and point B, but throughout the entire commute. Rideshare customers viewing Vugo and Swiftmile’s screens can expect benefits like an entertaining transportation experience or free ride codes from rideshare companies.
“Vugo is excited to partner with Swiftmile to deliver best-in-class digital out of home transit and mobility advertising in Florida and around the country.” – Rob Flessner, CEO at Vugo
The Swiftmile and Vugo collaboration will create a unique advertising proposition that provides a valuable amenity to commuters. Media buyers can expect their marketing dollars to generate revenue while benefiting those who use rideshare transportation.
About Vugo
Vugo is an award winning rideshare advertising company that places digital rooftop displays, digital in-vehicle displays, and wraps on rideshare vehicles and other vehicles dispatched by TNC companies. Vugo’s TripIntent technology can help media partners reach their target audiences in motion by interpreting available data about each trip to better target passengers and track attribution. Rideshare vehicle partners and TNC companies that use Vugo are also able to add incremental revenue to their operations. Vugo was founded in 2015 and operates throughout North America and Europe. For more information, please visit www.govugo.com
About Swiftmile
Swiftmile is the pioneer and market leader in LEV charging, offering a new class of green infrastructure that will set the foundation for “gas stations of the future.” We build and operate Mobility Hubs to charge and organize e-scooters, e-bikes and e-mopeds, at little or no cost to cities thanks to an on-Hub advertising screen. Swiftmile’s infrastructure is driving battery and charging standardization for the global micromobility sector, with Hubs across North America and Europe. Swiftmile is based in San Carlos, CA.
For media inquiries, contact: press@swiftmile.com
For the latest updates and information on Swiftmile or advertise on our DOOH network visit www.swiftmile.com or contact advertising@swiftmile.com