Swiftmile expands programmatic offering via Lemma
Swiftmile, the leader in micromobility charging coupled with digital out of home advertising, has expanded their programmatic offering by partnering with Lemma, an independent Supply Side (SSP) Platform. This partnership will make Swiftmile’s US based digital inventory available to global advertising partners through Lemma’s SSP.
This collaboration will help expand Swiftmile’s programmatic options for media buyers throughout the US, APAC, & EMEA, by enabling them to seamlessly plan, buy, optimize, and report on all Swiftmile inventory through Lemma’s SSP platform.
Swiftmile’s integration with Lemma will certainly boost the existing advantages the screens offer, with programmatic capabilities of real time ad serving, dynamic & contextual ad rendering & much more. Apart from ad serving, Lemma will provide better fill rate & improved yield through its programmatic platform, sourcing demand from direct digital brands for Swiftmile.
“We’re thrilled to work with Lemma,” said Joel Martin, VP of DOOH at Swiftmile. “I had the pleasure of meeting CEO Gulab Patil at the DPAA annual summit in NYC and we had a great conversation. Since then we have been actively working with his team to bring Lemma to our tech stack as they’ve become our newest DOOH partner.”
“As one of the largest independent SSPs for large format ads, we aim to onboard impactful screens across the globe to provide programmatic buyers with a gamut of screen options to deliver their brand stories to relevant audiences effectively. We are excited to partner with swiftmile to offer our demand partners yet another avenue to communicate with their audience programmatically in the outdoor space.” Gulab Patil, Founder & CEO, Lemma.
This integration will begin with Swiftmile’s Miami inventory and expand into other markets throughout 2023.
Lemma is one of the largest and fastest growing large ad format SSP and the First end-to-end Programmatic exchange built on IABs Open RTB standard. By building to this standard, Lemma has enabled multi-channel buyers and suppliers to connect and transact in DOOH without having to modify their platforms or do a custom integration. This is a massive leap forward for the OOH industry, as it increases both access to supply and demand from a wider array of programmatic buyers and sellers around the globe including APAC, AMERICAS & EME. For more information visit lemmatechnologies.com
Swiftmile is the leading provider of scalable Micromobility parking and charging systems, providing valuable infrastructure for alternative transportation solutions for short city distances, reducing harmful carbon emissions. Swiftmile helps to solve the pollution pain point caused by single-rider commuter vehicles through its proprietary platform in major markets across North America and Europe. The Swiftmile mobility hubs can serve both digital and static advertising, allowing local agencies to issue PSAs, emergency notices, and other vital information for residents.
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