Swiftmile Advertising Spotlight: Perez Art Museum Miami
Technology, culture, and the arts. The three key components that embody the essence of Miami, Florida.
In 1984, the Jorge M. Pérez Art Museum of Miami-Dade County (PAMM) opened its doors to Miami and started showcasing a diverse collection of modern art from all over the world. Paintings from different continents come to meet sculptures from the local Miami scene. The art collection at the PAMM is an accurate representation of Miami’s culture as a whole. Miami’s advancements as a city are a direct result of ingenuity from around the world collaborating with local talent and education.
Currently, PAMM is showcasing the exhibition, Marisol and Warhol Take New York. One of those names might sound more familiar than the other. By juxtaposing two contemporary artists, the museum highlights the work of the lesser known Marisol (María Sol Escobar) to shine light on a talent the world might have never seen. This is a testament to the PAMM’s holistic mission where they promote a wide range of talents from various backgrounds.
For almost 40 years, PAMM has provided diverse perspectives on the ever-changing modern arts for Miami. Now, they continue to adapt to the city’s rapid growth by leveraging street-level digital advertising on Swiftmile’s micromobility charging network. By broadcasting their services on a platform that covers some of the most popular spots in Miami, PAMM accelerates its mission to educate the public on unique artistic perspectives.
“Miami is the hub of modern art, design, and technology with world class architecture, galleries, artists, and museums,” said Matthew Tollner, Miami’s Market Lead at Swiftmile. “It’s amazing how technology and the arts mesh so well together here [Miami].”
Swiftmile, while accelerating new modes of sustainable transport, aims to bring a sense of community by promoting local non-profits like PAMM. Swiftmile’s mission is to provide sustainable transportation charging infrastructure to cities while creating a relevant network of content for the community and visitors. In addition to providing safety information and local transit data, it’s important to showcase local institutions that are valuable to the community. Swiftmile’s digital advertising offerings are a way to show how technology and art integrate together into the fabric that embodies the city of Miami.
About Perez Art Museum Miami
Pérez Art Museum Miami (PAMM), led by Director Franklin Sirmans, promotes artistic expression and the exchange of ideas, advancing public knowledge and appreciation of art, architecture, and design, and reflecting the diverse community of its pivotal geographic location at the crossroads of the Americas. The 38-year-old South Florida institution, formerly known as Miami Art Museum (MAM), opened a new building, designed by world-renowned architects Herzog & de Meuron, on December 4, 2013 in Downtown Miami’s Maurice A. Ferré Park. The facility is a state-of-the-art model for sustainable museum design and progressive programming and features 200,000 square feet of indoor and outdoor program space with flexible galleries; shaded outdoor verandas; a waterfront restaurant and bar; a museum shop; and an education center with a library, media lab, and classroom spaces. To find out more about PAMM: https://www.pamm.org/en/
Swiftmile is the pioneer and market leader in LEV charging, offering a new class of green infrastructure that will set the foundation for “gas stations of the future.” We build and operate Mobility Hubs to charge and organize e-scooters, e-bikes and e-mopeds, at little or no cost to cities thanks to an on-Hub advertising screen. Swiftmile’s infrastructure is driving battery and charging standardization for the global micromobility sector, with Hubs across North America and Europe. Swiftmile is based in San Carlos, CA.
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