Algorand Digital Takeover for Miami Tech Week
Cryptocurrency and Blockchain company, Algorand, promoted a brand awareness campaign throughout the month of April for Miami’s tech month. The campaign strayed from traditional print billboards and instead focused on a variety of digital out-of-home (DOOH) media. The campaign included a digital takeover of 10 Swiftmile Digital screens and scooter charging hubs throughout Miami. Algorand’s campaign garnered over 2 million impressions throughout the month of April from Swiftmile’s digital inventory.
Joel Martin (VP of DOOH, Swiftmile), Colin Roche (CEO, Swiftmile), & Ashwini Chhabra (Chief Public Policy Officer, TIER)
Miami Parking Authority, Lot 33
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