Team Swiftmile

Colin Roche – CEO & Co-Founder

Colin brings more than 20 years of experience in product design and business development to Swiftmile. A serial entrepreneur, he founded the consumer products company Pacific Writing Instruments to launch his visionary “PenAgain”, a writing instrument designed to maximize ergonomic benefit and comfort. PenAgain became a globally distributed brand carried in over 25 countries and selling over 10 millions units to date. His stories of invention have been featured multiple times in the Wall Street Journal, WIRED, Newsweek and on NBC, ABC, FOX, among others. After successfully selling the company to a larger office supply company, he joined PV manufacturer Jiawei Solar as Vice President, helping to guide the company through an IPO in 2013.

Leo Vera – CFO & Co-Founder

Leo has provided executive leadership to consumer hardware companies for more than a decade. Prior to co-founding Swiftmile, he was COO of Reverie, one of the leading manufacturers of innovative mattresses, adjustable beds, and pillows.  Leo also previously served as President and CEO of Ergomotion, a $100 million annual revenue supplier of power beds, leading it to a successful acquisition in 2014. He also was Managing Director of Pyrotek, a leading international supplier of aluminium, foundry, glass, zinc, steel, noise control and hearth customers with performance improving technical products, integrated processing systems and consulting services worldwide.

Keith Moravick – CTO & Co-Founder

Keith has been an IP and hardware development leader for more than 25 years across many industries including Lasers, Aerospace, Biotechnology and Medical Diagnostics. He has served as Engineering Manager and Director of Engineering and Product Development at several Silicon Valley companies and has experience building cross-functional R&D and Manufacturing teams. Prior to Co-founding Swiftmile, Keith founded Palo Alto Technical Solutions, an IP and Technology Development Consultancy, and is an inventor on more than 20 patents.  Keith earned a B.S. in both Physics and Electro-Optics from California Polytechnic State University-San Luis Obispo.

Bradlee Van Pelt – COO

Bradlee’s logistics expertise landed him at Swiftmile in January, 2019.  He brings a diverse operational background to the team, including stints in both the adjustable bed and winemaking industries.  He served as Director of Operations for Ergomotion, Inc. and has held various positions with three different winemaking businesses.  He earned his B.S. in Industrial Technology Management from Colorado State University and holds an M.B.A. from Sonoma State University.  Bradlee also played 3 seasons in the N.F.L. as a quarterback for the Denver Broncos and Houston Texans.

John McGraw – Co-Founder

John’s passion for sustainability has helped guide his career path. He helped launch Saving Energy, Inc., a company focused on importing products to assist the Costa Rican government’s initiative to reach carbon neutrality by the year 2020, serving as its Vice President of Business Development.  He also held sales and business development roles for First National Solar, a solar financing service provider, and Greater Purpose Wines, a company that donates a majority of its profits to fund wells in countries with insufficient clean water supplies.